Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote Demand Generation Manager opportunity focused on creating strategy, crafting programs, and driving revenue through multi-channel campaigns.

Key responsibilities

• Developing and executing short- and long-term multi-channel campaigns to drive leads and sales pipeline
• Leading A/B testing strategies and execution across all channels
• Monitoring and optimizing campaigns and programs for effectiveness

Required qualifications

• Proven experience in inbound and outbound marketing strategies
• Strong understanding of customer personas and buying preferences
• Ability to analyze and measure campaign success
• Experience in content development targeting consumers throughout the customer lifecycle
• Familiarity with identifying new markets and advertising tactics