Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to drive qualified pipeline growth through data-driven demand generation programs.

Key Responsibilities

• Design, launch, and optimize multi-channel demand generation campaigns to drive high-intent leads
• Collaborate with Sales to align on lead quality and track marketing sourced opportunity progression
• Track performance metrics and refine campaigns to improve funnel efficiency and ROI

Required Qualifications

• Proven experience in building and scaling early-stage B2B brands
• Expertise in multi-channel marketing including earned, owned, and paid media
• Strong analytical skills to track and optimize campaign performance
• Experience with Account-Based Marketing (ABM) strategies
• Ability to work in a remote environment and collaborate with cross-functional teams