Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to lead data-driven marketing initiatives.

Key Responsibilities

• Develop and execute integrated demand generation campaigns across various channels
• Collaborate with sales and marketing teams to align on lead definitions and campaign goals
• Analyze campaign performance and optimize for improved ROI

Required Qualifications

• 5+ years of demand generation experience in a B2B high-tech/SaaS environment
• Proven track record of delivering pipeline and revenue through campaigns
• Proficiency with CRM and marketing automation tools
• Strong analytical skills related to campaign metrics and attribution models
• Experience with intent data and predictive lead scoring methodologies