Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to enhance their digital marketing efforts.

Key Responsibilities

• Execute and optimize global digital ad campaigns and manage external agencies
• Design and optimize email nurture paths based on performance metrics
• Collaborate with Marketing Operations to ensure effective lead capture and support buyer journey strategies

Required Qualifications

• 8+ years of experience in digital marketing and demand generation, with 2-3 years in IT/software
• Strong analytical skills with a track record of data-driven decision-making
• Understanding of the Buyer Journey and marketing lifecycle stages
• Experience managing budgets and working with external digital advertising agencies
• Familiarity with Salesforce and Marketo