Demand Generation Manager

Job Summary

A company is looking for a Lead Demand Generation Manager to drive pipeline growth across various law firm segments.

Key Responsibilities

• Build and execute integrated demand generation programs to drive awareness and engagement
• Own the campaign lifecycle, including planning, launch, optimization, and reporting
• Define campaign KPIs and apply data-driven insights to optimize performance

Required Qualifications

• Minimum 5 years of experience in demand generation or marketing strategy
• Strong digital marketing acumen and understanding of enterprise buying cycles
• Proficiency in marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Experience in campaign reporting and pipeline metrics
• Experience in professional services, technology, or highly regulated industries is a plus