Demand Generation Manager

Job Summary

A company is looking for a Demand Gen Manager to own the demand engine and accelerate revenue growth through strategic marketing campaigns.

Key Responsibilities

• Build and execute campaigns to drive SQLs and sales opportunities across various marketing channels
• Launch and optimize targeted retargeting and paid campaigns on platforms like LinkedIn and Google
• Manage industry conferences and webinars, ensuring successful promotion and follow-up

Required Qualifications

• Bachelor's or master's degree in a related field preferred, or equivalent experience
• 5+ years of experience in demand generation or growth marketing
• Strong experience with HubSpot or similar marketing automation tools
• Deep understanding of B2B buyers, with experience in the banking or credit union sector preferred
• Up-to-date knowledge of social media trends and best practices