Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Sr. Manager to develop and execute strategies for generating qualified leads for the sales team.

Key Responsibilities

• Develop and implement a comprehensive demand generation strategy across multiple channels
• Manage and optimize marketing automation platforms to nurture leads and track campaign performance
• Analyze campaign performance metrics and collaborate with the sales team to ensure alignment on lead management

Required Qualifications

• Proficiency in marketing automation platforms (e.g., Marketo, HubSpot)
• Experience with CRM systems (e.g., Salesforce)
• Strong analytical skills and data-driven decision-making abilities
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the market research industry