Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to drive pipeline growth through integrated marketing campaigns.

Key Responsibilities

• Design and execute integrated demand and lead generation campaigns across various marketing channels
• Manage paid advertising channels and optimize campaign performance to maximize ROI
• Implement lead scoring models and nurture programs to enhance lead quality and conversion rates

Required Qualifications

• 4-6 years of experience in B2B demand generation, preferably in SaaS or fintech
• Proven track record of generating qualified pipeline and demonstrating marketing ROI
• Deep expertise with HubSpot marketing automation platform
• Strong analytical skills with proficiency in campaign analytics and performance reporting
• Experience with paid media channels including LinkedIn Campaign Manager and Google Ads