Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager who will lead the strategy and execution of integrated marketing campaigns to drive qualified leads and revenue growth.

Key Responsibilities

• Design and execute multi-channel demand generation campaigns tailored to buyer personas
• Build and manage lead scoring models and nurture workflows using marketing automation tools
• Monitor campaign performance and optimize results through testing and analytics

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 3 - 5 years of experience in demand generation campaign planning or digital marketing in a B2B environment
• Proficiency in marketing automation and CRM tools
• Proven track record of driving qualified leads and pipeline through campaign tactics
• Familiarity with predictive analytics and AI-powered marketing tools is preferred