Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager - Payers & Health Systems.

Key Responsibilities

• Develop and execute marketing strategies to increase penetration in payer and health systems segments
• Collaborate with sales teams on account planning, messaging, and campaign execution
• Measure and report on campaign performance, providing actionable insights to stakeholders

Required Qualifications

• 3+ years of B2B marketing experience in demand generation, particularly for enterprise-level payers and health systems
• Experience executing vertical-specific or ABM campaigns
• Hands-on experience with HubSpot, LinkedIn Sales Navigator, and digital ad platforms
• Proven track record of owning growth results and managing unstructured tasks
• Strategic mindset with the ability to plan and execute campaigns end to end