Demand Generation Manager

Job Summary

A company is looking for a Marketing Demand Generation Manager to lead demand generation initiatives that drive pipeline growth and revenue.

Key Responsibilities

• Own and evolve the demand generation strategy to drive qualified pipeline and revenue
• Plan, execute, and optimize integrated campaigns across various marketing channels
• Analyze campaign performance and lead A/B testing to continuously optimize results

Required Qualifications

• 5+ years of experience in demand generation or growth marketing
• Proven success in driving pipeline and revenue
• Strong experience with marketing automation and CRM platforms
• Understanding of B2B buyer journeys and funnel metrics
• Experience managing multi-channel campaigns