Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager, ICP Programs.

Key Responsibilities

• Own the translation of ICP strategy into outbound programs that drive meetings and conversions
• Design and adapt ICP outbound programs by product line, recognizing differences in buyer profiles
• Improve targeting precision and program efficiency by building segmentation frameworks and operating a test-and-learn cadence

Required Qualifications

• 5+ years of experience in B2B demand generation, ABM, or outbound programs with end-to-end program ownership
• Hands-on experience with Clay for operationalizing targeting and outbound execution
• Demonstrated accountability for meetings, pipeline, or revenue outcomes in outbound or ABM programs
• Strong analytical capability to define success metrics and monitor performance
• Experience partnering cross-functionally with Marketing Ops, Demand/PMM, and XDR to drive pipeline