Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to design and run account-based marketing campaigns.

Key Responsibilities

• Design, build, and execute account-based marketing (ABM) campaigns across public and private sectors
• Collaborate with cross-functional teams to operationalize ABM and adapt tactics by sector
• Manage campaign performance and vendor/tool management to enhance engagement and pipeline influence

Required Qualifications

• 5+ years of B2B demand generation experience, with 2+ years leading ABM programs
• Expertise in ABM and intent platforms, marketing automation, and CRM systems
• Ability to align various teams around a unified account strategy
• Strong operational discipline in campaign management and reporting
• Familiarity with public sector procurement and private sector workflows