Demand Generation Manager

Job Summary

A company is looking for a Demand & Lead Generation Manager (US-Remote).

Key Responsibilities

• Develop and optimize multi-channel marketing strategies for lead acquisition
• Execute integrated demand generation campaigns across various digital platforms
• Analyze performance metrics and refine strategies to improve lead conversion rates

Required Qualifications

• 4-8 years of B2B demand generation or performance marketing experience, preferably in healthcare or legal sectors
• Proven track record of generating measurable pipeline impact through multi-channel campaigns
• Proficiency in marketing automation and CRM platforms
• Strong understanding of digital marketing channels, including SEO/SEM and email marketing
• Ability to work with analytics and campaign data effectively