Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to drive pipeline growth through engaging digital content and account-based strategies.

Key Responsibilities

• Plan and execute account-based experience (ABX) programs aligned to target accounts and Sales priorities
• Leverage intent data and predictive scoring to drive account prioritization and campaign orchestration
• Monitor and optimize campaigns based on account engagement, buying group coverage, and pipeline progression

Required Qualifications

• 4-7 years of experience in B2B SaaS demand generation or growth marketing
• Hands-on experience with inbound and ABM/ABX strategies
• Strong working knowledge of ABX tools such as 6sense
• Experience running multi-channel campaigns
• Familiarity with Salesforce and marketing automation platforms