Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager who will own the strategy and execution of multi-channel campaigns to drive sales-qualified opportunities.

Key Responsibilities

• Develop and execute multi-channel campaigns to generate sales-qualified opportunities across the funnel
• Create and manage both 1:few and 1:many marketing programs, including email nurtures, webinars, and paid media
• Analyze campaign performance and report on pipeline contribution and SQO targets

Required Qualifications

• 2-4 years of experience in B2B demand generation or growth marketing
• Hands-on proficiency with HubSpot, 6sense, and Salesforce
• Experience in designing and executing both scaled programs and account-based plays
• Strong analytical skills for campaign reporting and data-driven decision making
• Experience with A/B testing, audience segmentation, and multi-touch attribution in a SaaS or technology environment