Demand Generation Manager

Job Summary

A company is looking for a Demand Gen Manager, Regional.

Key Responsibilities

• Lead the design and execution of integrated marketing programs to generate awareness and demand in assigned regions
• Develop and manage targeted acquisition and conversion programs for Tier 1 states based on local market needs
• Collaborate with cross-functional teams to ensure message alignment and optimize funnel performance

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5-7 years of experience in demand generation programs, preferably in education technology or publishing
• Proven success in driving measurable pipeline growth through digital and multi-channel campaigns
• Proficiency with Salesforce.com and marketing automation systems
• Exceptional analytical skills to translate data into actionable insights