Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to own and execute the demand generation strategy for mid-market and enterprise segments.

Key Responsibilities

• Own the marketing-sourced pipeline target and develop the demand generation strategy across the K-12 buyer journey
• Build and run ABM and intent-based playbooks to engage high-fit accounts and manage budget allocation across channels
• Collaborate with internal teams and external partners to ensure quality execution of campaigns and optimize performance analytics

Required Qualifications

• 5-8 years of experience in B2B demand generation, preferably in K-12 education or similar sales environments
• Proven track record of owning a marketing-sourced pipeline and delivering revenue impact in a SaaS company
• Experience developing and executing ABM and event playbooks targeting K-12 buying committees
• Proficiency with tools like ZoomInfo, HubSpot, and Salesforce for data enrichment and workflow automation
• Analytical skills to interpret data and build actionable plans for funnel optimization