Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to oversee digital marketing efforts and pipeline generation.

Key Responsibilities:

• Plan, launch, and optimize paid media campaigns across various platforms
• Build and execute email marketing programs and manage email performance
• Execute account-based marketing (ABM) strategies and maintain campaign landing pages

Required Qualifications:

• 5-7 years of B2B demand generation experience, preferably in SaaS
• Hands-on experience with paid campaigns on LinkedIn Ads and other platforms
• Proficiency in HubSpot or a comparable marketing automation platform
• Experience with digital ABM programs and audience targeting
• Strong analytical skills for reporting and funnel modeling