Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager to join their Marketing team.

Key Responsibilities

• Own and execute quarterly demand generation plans to drive top-of-funnel pipeline growth
• Deploy targeted tactical mixes and partner with Sales and Revenue Operations to prioritize target accounts
• Plan and launch multi-channel campaigns while tracking and reporting on performance metrics

Required Qualifications

• 5+ years of experience in demand generation marketing, preferably in a B2B role
• Deep familiarity with marketing automation tools like Marketo, Hubspot, and Salesforce
• Proven track record of driving inbound growth and top-of-funnel pipeline
• Demonstrable experience with email marketing, lead generation, and account-based marketing
• Excellent analytical abilities with a strong grasp on relevant ROI metrics