Demand Generation Manager

Job Summary

Demand Generation Manager, ABM, is a full-time position responsible for leading competitive displacement campaigns and scaling account-based marketing programs in North America, driving measurable outcomes and collaboration with sales teams.

Key Responsibilities

• Run competitor takedown campaigns targeting priority accounts and develop playbooks and messaging
• Scale the ABM program through direct mail, gifting, and targeted offer campaigns
• Build and iterate on ABM plays tailored to high-value accounts and segments

Required Qualifications

• Located in North America
• Proven track record in competitive marketing and building takedown campaigns
• Experience in creating and scaling demand programs in B2B SaaS
• Hands-on experience running end-to-end ABM programs
• Familiarity with marketing, sales, and ABM tools like Salesforce and Hubspot