Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote Demand Generation Manager opportunity focused on executing integrated marketing programs for Workday Data Cloud, managing campaign planning, partner co-marketing, and performance reporting targeting CIO and senior IT audiences.

Key Responsibilities

• Translate go-to-market strategy into integrated demand programs, managing timelines and coordinating with internal teams and agencies
• Apply expertise in CIO and IT decision-making to shape campaign messaging and collaborate with sales on outreach initiatives
• Execute co-marketing programs with technology partners, ensuring effective activation and tracking against pipeline targets

Required Qualifications

• 5-7 years of B2B marketing experience, particularly in demand generation and integrated campaigns for enterprise technology
• Direct experience marketing to CIO, CTO, or senior IT decision makers, including ownership of messaging and campaigns
• Proven hands-on co-marketing experience with technology or SI partners, including joint campaigns and field programs
• Experience with data platforms, analytics, and/or AI/ML products or adjacent cloud/enterprise technologies