Demand Generation Manager

Job Summary

To accelerate growth, the full-time remote Demand Generation Manager will plan, execute, and optimize multi-channel marketing campaigns that drive measurable pipeline growth while collaborating closely with Sales, SDRs, and Product Marketing teams.

Key responsibilities

• Develop and execute integrated demand generation campaigns to generate qualified pipeline and revenue opportunities
• Manage campaign execution within Marketo, ensuring accurate lead routing, tracking, and campaign attribution
• Support account-based marketing initiatives and collaborate with partners on co-marketing programs to expand market reach

Required qualifications

• 4+ years of B2B SaaS demand generation or growth marketing experience
• Proven success in creating and executing campaigns that generate measurable pipeline results
• Hands-on experience with Marketing Automation Tools, preferably Marketo and/or Hubspot
• Experience working with Salesforce and marketing attribution reporting
• Strong understanding of email marketing, webinars, paid media, and digital campaigns