Demand Generation Manager

Job Summary

Driving the demand engine for a growing marketing organization, the full-time Demand Generation Manager will manage campaign performance across various channels, including paid media, webinars, and SEO, while collaborating with cross-functional teams to generate qualified leads and enhance pipeline growth.

Key Responsibilities

• Translate marketing priorities into coordinated demand generation strategies and measurable outcomes
• Own and optimize paid media campaigns across platforms such as Google Ads and LinkedIn Ads, ensuring effective targeting and budget management
• Drive demand for webinars and events, ensuring clear follow-up paths for leads generated

Required Qualifications

• 5+ years of experience managing paid media across major advertising platforms
• Expertise in analytics tools like Google Analytics and LinkedIn Campaign Manager
• Proven track record in building and optimizing demand generation campaigns in a B2B environment
• Experience with HubSpot or similar CRM/marketing automation platforms
• Strong understanding of SEO and its impact on organic demand generation