Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote Demand Generation Manager opportunity focused on owning campaign strategy and execution, optimizing programs to drive qualified pipeline, and collaborating with sales and marketing teams.

Key responsibilities

• Own campaign planning and execution across various channels, including paid, email, and webinars
• Build and optimize nurture programs and conversion funnels throughout the buyer journey
• Track and analyze campaign performance, translating data into actionable recommendations

Required qualifications

• 5+ years of experience in demand generation or growth marketing at a B2B SaaS company
• Hands-on experience with marketing automation tools such as Marketo and Gong
• Strong understanding of the B2B marketing funnel and ABM principles
• Proven ability to contribute original ideas to campaign strategy
• Excellent written communication skills for crafting compelling copy and performance summaries