Demand Generation Manager

Job Summary

To drive demand generation strategy in the grocery market, the full-time remote Demand Generation Manager will manage channel strategies, build integrated campaigns, and collaborate with sales to convert engagement into pipeline growth.

Key responsibilities

• Set and execute demand generation strategies across various channels, including paid media, email, and ABM/ABX
• Lead the planning and execution of events and webinars to enhance brand visibility and generate measurable pipeline outcomes
• Develop analytics and reporting frameworks to evaluate demand performance and optimize marketing efforts

Required qualifications

• 6+ years of demand generation experience in an enterprise B2B SaaS environment
• Proven ability to set demand strategy and make investment decisions across various channels
• Hands-on experience with HubSpot, LinkedIn, and Google for campaign management
• Demonstrated success in leading Tier 1 events and managing webinar programs
• Experience with a range of demand channels, including paid acquisition and marketing analytics