Demand Generation Manager

Job Summary

Experienced marketers will find a full-time remote opportunity as a Demand Generation Manager focused on executing integrated marketing programs for Workday Data Cloud, collaborating with cross-functional teams to drive pipeline and revenue growth.

Key Responsibilities

• Translate go-to-market strategy into integrated demand programs targeting CIO and IT audiences
• Manage day-to-day execution of marketing campaigns, including timelines, content creation, and performance reporting
• Coordinate co-marketing initiatives with technology partners to enhance outreach and engagement

Required Qualifications

• 5-7 years of B2B marketing experience with a focus on demand generation for enterprise technology
• Direct experience marketing to CIO, CTO, or senior IT decision makers
• Hands-on co-marketing experience with technology or systems integration partners
• Experience with data platforms, analytics, and AI/ML products
• Strong ability to analyze performance data and optimize marketing strategies accordingly