Demand Generation Manager

Job Summary

As Astra's first Demand Generation Manager, the full-time remote position will manage integrated campaign strategies and execution to drive pipeline growth through multi-channel marketing efforts, including LinkedIn, email, and account-based marketing.

Key responsibilities

• Plan and execute multi-channel demand campaigns that convert content into qualified pipeline
• Build and manage a tier-one target account program, coordinating personalized outreach with sales
• Track and report on marketing-sourced pipeline metrics to prioritize future investments

Required qualifications

• 3-5 years of demand generation or growth marketing experience, preferably in B2B SaaS or fintech
• Experience in running account-based marketing programs and multi-channel campaigns
• Strong campaign copywriting skills for ad copy, nurture emails, and social posts
• Proficiency in CRM systems for building nurture workflows and campaign reporting
• Bachelor's degree in Marketing, Business, Communications, or a related field