Demand Generation Manager

Job Summary

Data-driven and experienced in account-based marketing, the full-time Demand Generation Manager will own integrated, pipeline-generating programs for the Retail Commerce platform and Feedonomics business, leading targeted multi-channel campaigns while working onsite in Austin, TX.

Key Responsibilities

• Develop and execute a data-informed annual demand generation strategy aligned to revenue goals and audience segments
• Lead account-based multi-channel programs targeting large retail brands through integrated campaigns across various platforms
• Establish KPIs and optimize ROI by analyzing conversion performance and tracking pipeline contributions

Required Qualifications

• Proven experience running Account-Based Marketing (ABM) programs with a focus on large enterprise retail brands
• 5+ years of B2B demand generation experience, preferably in SaaS or commerce technology
• Demonstrated success in developing and executing integrated, multi-channel campaigns
• Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystem
• Ability to measure and improve campaign ROI and customer acquisition costs