Demand Generation Manager

Job Summary

Owning the strategy and execution for new logo acquisition, the full-time remote Demand Generation Manager will build scalable, data-driven demand programs across various channels to create high-quality pipeline and revenue for the sales team.

Key responsibilities

• Manage marketing-sourced pipeline and new logo revenue targets with direct accountability for performance
• Develop and optimize full-funnel demand programs, collaborating closely with the paid media team and other stakeholders
• Utilize AI-powered tools to enhance campaign development, audience insights, and overall funnel efficiency

Required qualifications

• 5+ years of B2B demand generation experience with direct ownership of pipeline and revenue targets
• Proven ability to create demand programs that generate qualified, convertible pipeline
• Strong analytical skills with experience in funnel analysis and data-driven decision-making
• Hands-on experience in designing lead scoring and nurture programs trusted by sales teams
• Demonstrated use of AI-enabled tools for campaign optimization and performance enhancement