Demand Generation Manager

Job Summary

Passionate about data-driven marketing, the full-time remote Demand Generation Manager (HubSpot) will lead the planning, execution, and optimization of integrated marketing campaigns to generate qualified leads and support business growth while serving as the organization's HubSpot expert.

Key responsibilities

• Develop and execute integrated marketing campaigns across various channels, including email, digital advertising, and events
• Manage HubSpot administration, including CRM data, workflows, and automated nurture campaigns
• Analyze campaign performance and provide actionable insights to improve results and drive continuous improvement

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5-7 years of experience in demand generation or digital marketing in a B2B environment
• Hands-on experience administering HubSpot or a comparable CRM/marketing automation platform
• Experience managing paid digital advertising campaigns on platforms like Google Ads and LinkedIn Ads
• Strong analytical skills with experience using campaign metrics to drive improvements