Demand Generation Manager

Job Summary

To drive awareness and revenue, the full-time remote Demand Generation Manager will execute integrated marketing campaigns across various channels while collaborating with Sales and Product Marketing teams.

Key responsibilities

• Execute integrated demand generation campaigns across email, digital, content, webinars, and events
• Support quarterly pipeline goals through targeted marketing programs and account-based marketing initiatives
• Monitor campaign performance and collaborate with Marketing Operations for accurate tracking and reporting

Required qualifications

• 3-5 years of B2B demand generation experience, preferably in SaaS or retail technology
• Experience designing multi-channel marketing campaigns that generate leads and customer engagement
• Understanding of demand generation fundamentals, including lead generation and campaign reporting
• Experience with HubSpot marketing automation and other martech tools
• Strong project management skills with the ability to manage multiple campaigns simultaneously