Demand Generation Manager

Job Summary

To scale marketing programs and enhance business development for the mobile and PC/console industry, the full-time remote Demand Generation Manager will develop and execute demand generation strategies, drive qualified leads into the pipeline, and collaborate with commercial teams to meet revenue goals.

Key responsibilities

• Build and deploy full-funnel demand generation campaigns targeting game publishers
• Transform conference presence into pipeline growth through targeted pre- and post-event strategies
• Own the content marketing strategy and drive qualified leads through ZBD's owned channels

Required qualifications

• 3-5 years of experience in B2B marketing with a focus on demand generation initiatives
• Proven track record in lead generation tactics and sales alignment
• Data-driven mindset with experience in attribution and funnel metrics
• Expertise in the games industry, particularly in mobile and/or PC/console
• Experience in a gaming-related fintech or ad tech company is a plus