Demand Generation Manager

Job Summary

Owning both Demand Generation and Account-Based Marketing initiatives, the full-time remote Demand Generation Manager will design and execute integrated programs for large health systems, driving engagement through complex buying cycles while collaborating closely with sales and marketing teams.

Key responsibilities

• Develop and execute comprehensive quarterly marketing plans to achieve prospect, opportunity, and revenue goals
• Build and scale targeted ABM programs to engage key decision-makers through multi-channel plays
• Manage campaign budgets and collaborate with marketing teams to deliver full-funnel go-to-market campaigns

Required qualifications

• 5+ years of enterprise B2B demand generation experience, preferably in healthcare
• Experience with marketing automation and CRM tools, such as HubSpot and Salesforce
• Proven track record in managing digital marketing campaigns, including paid search and social media
• Advanced knowledge of Google Analytics for campaign tracking and optimization
• Strong project management skills with experience in project management systems