Demand Generation Manager

Job Summary

To drive net new pipeline, the full-time remote Demand Generation Manager will plan and execute integrated demand generation campaigns across various channels, collaborating closely with Marketing Operations, Sales, and Content teams.

Key Responsibilities

• Plan and execute integrated demand generation campaigns across paid search, paid social, content syndication, email nurture, webinars, and events
• Manage campaign setup, monitoring, and optimization to improve conversion rates and lead quality
• Build and maintain campaign performance reporting covering MQL volume, pipeline sourced, and channel ROI

Required Qualifications

• 3-5 years of B2B demand generation experience with exposure to pipeline metrics
• Proficiency across the core demand gen stack: paid search, paid social, marketing automation, and Salesforce
• Experience using web analytics tools to monitor and report on campaign performance
• Foundational understanding of B2B buyer journeys and intent-based marketing concepts
• Ability to write performance-oriented copy and provide creative direction to design and content teams