Demand Generation Manager
Job Summary
Owning the demand generation engine, the full-time remote Demand Generation Manager will plan and execute multi-channel campaigns, create content for various platforms, and manage the marketing-sourced pipeline to drive qualified leads.
Key responsibilities
- Plan, build, and execute multi-channel demand generation campaigns across various channels
- Manage the demand generation budget and report on campaign performance against revenue goals
- Create and oversee funnel content, including blog posts, ebooks, landing pages, and nurture email copy
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field required
- 3-5 years of experience in demand generation or a related B2B marketing role
- Hands-on experience with marketing automation platforms, preferably HubSpot
- Strong writing skills for drafting various content types independently
- Experience analyzing campaign data to inform decision-making
Complete Job Description
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