Demand Generation Marketer

Job Summary

Owning the pipeline programs for two high-performing sales teams, the fully remote Demand Generation Marketer will drive both inbound and outbound demand programs, refine existing go-to-market strategies, and develop integrated campaigns that resonate with restaurant operators.

Key responsibilities

• Drive end-to-end strategy and execution of inbound and outbound demand programs to meet quarterly SAO targets
• Collaborate closely with sales through standups, call shadows, and deal reviews to quickly adapt strategies based on feedback
• Develop and implement multi-touch marketing campaigns across various channels that effectively engage restaurant operators

Required qualifications

• 5-7 years of experience in B2B demand generation, preferably in a SaaS environment
• Proficiency in multiple marketing channels, including email, paid media, content, and outbound marketing
• Strong writing skills tailored to small business owners' needs and realities
• Experience working closely with sales teams and a proven ability to embed within them
• Demonstrated ability to analyze pipeline data and adjust marketing strategies accordingly