Demand Generation Marketing Associate

Job Summary

A company is looking for a Senior Associate, Demand Generation.

Key Responsibilities

• Manage the Vidyard platform, optimizing content for lead conversion
• Create and distribute engaging short-form video clips using Goldcast and other tools
• Measure and report on video performance to inform future marketing strategies

Required Qualifications

• 1-3+ years of experience in marketing programs tied to revenue, preferably in a technology or SaaS environment
• Experience with CRM, marketing automation, video marketing, and analytics tools
• Ability to analyze large datasets and provide actionable recommendations
• Understanding of the B2B sales funnel and focus on driving engagement and leads
• BA/BS in marketing or a closely related field