Demand Generation Marketing Lead

Job Summary

A company is looking for a Demand Generation & Marketing Lead.

Key Responsibilities

• Build multi-touch campaigns for demand generation and pipeline creation across various channels
• Translate complex workflows into compelling product marketing narratives and create technical content
• Own the content strategy and align it with key stakeholders while managing marketing operations and analytics

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or Engineering
• 5-10+ years of experience in demand generation, growth marketing, or product marketing for a software company
• Proven success in technical B2B software
• Strong collaboration experience with Sales Ops/RevOps
• Hands-on HubSpot experience