Demand Generation Marketing Manager

Job Summary

A company is looking for a Manager, Demand Generation and Performance Marketing to support their digital marketing team.

Key Responsibilities

• Develop and implement multi-channel demand generation campaigns to drive qualified leads and revenue growth
• Design and execute personalized account-based marketing programs targeting key accounts
• Monitor and analyze campaign performance metrics to inform decisions and improve ROI

Required Qualifications

• 5+ years of demand generation/lead generation marketing experience
• Experience with all aspects of campaign creation, from strategy to execution to reporting
• Deep knowledge of digital marketing platforms, including paid media and email marketing
• Proven track record of digital optimizations across campaign lifecycles
• Strong project management skills and ability to collaborate across teams