Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager to execute demand programs that support growth initiatives.

Key Responsibilities

• Execute demand generation programs across lifecycle stages including acquisition, engagement, activation, and reactivation
• Manage audience creation, segmentation, and list activation for targeted programs
• Build, launch, and manage email campaigns and lifecycle programs

Required Qualifications

• 5+ years of experience in demand marketing, lifecycle marketing, or campaign execution roles
• Experience executing campaigns across multiple channels, including email and targeted programs
• Hands-on experience creating and managing audiences and lists for marketing activation
• Familiarity with data and prospecting tools such as ZoomInfo or LinkedIn Sales Navigator
• Comfort working within marketing automation, CRM, and analytics environments