Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager to develop and execute lead generation strategies.

Key Responsibilities

• Manage multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs)
• Oversee demand generation budget and analyze KPIs for continuous optimization
• Collaborate with Sales and SDR teams to ensure alignment on lead quality and conversion strategies

Required Qualifications

• 10+ years of experience in B2B demand generation, preferably in SaaS or technology
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data and optimize targeting
• Understanding of the full marketing and sales funnel
• Management and product marketing experience preferred