Demand Generation Marketing Manager

Job Summary

Experienced marketers will find a full-time remote Demand Generation Marketing Manager opportunity focused on activating integrated marketing programs to drive pipeline and bookings for emerging technology and AI products, collaborating closely with various marketing teams and external partners.

Key responsibilities

• Activate demand strategy by translating marketing and product strategies into integrated programs for state and local government segments
• Drive integrated events and executive engagement through the execution of event marketing strategies and activations
• Orchestrate cross-channel execution by managing timelines, dependencies, and ensuring cohesive messaging across all marketing channels

Required qualifications

• 5+ years of B2G or B2B marketing experience, preferably in SaaS
• Experience activating demand and events for government audiences
• Strong understanding of demand capture, ABM, and pipeline acceleration
• Proficiency with CRM, marketing automation, ABM platforms, and analytics
• Demonstrated ability to work independently and collaborate with cross-functional teams