Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation Marketing Manager.

Key Responsibilities:

• Collaborate on marketing planning and create integrated marketing campaigns to drive lead generation and support brand positioning
• Design and execute demand generation programs and campaigns to engage target markets
• Utilize marketing automation tools to optimize lead generation and nurturing processes through various channels

Required Qualifications:

• 7-10 years of marketing experience in digital and multi-channel marketing programs
• Experience in B2B SaaS/B2B technology products
• Demonstrated success in email marketing, marketing automation, social media engagement, SEO, SEM, and content creation
• Experience with website analytics tools and understanding of setting and tracking goals
• Experience with Marketo, WordPress, Salesloft, and Salesforce is a plus