Demand Generation Marketing Specialist

Job Summary

A company is looking for a Demand Generation Specialist to drive pipeline growth through integrated marketing campaigns.

Key Responsibilities

• Execute and optimize integrated demand generation campaigns across various channels
• Manage website updates and optimize landing pages for lead capture and user experience
• Develop lead nurture programs and analyze funnel performance to enhance lead progression

Required Qualifications

• 3+ years of demand generation experience, preferably in a B2B SaaS environment
• Hands-on experience with marketing technology tools (e.g., Salesforce)
• Strong understanding of B2B marketing funnels and lead qualification processes
• Experience in managing email campaigns and automated workflows
• Analytical mindset with proficiency in marketing analytics and reporting