Demand Generation Marketing Specialist

Job Summary

Working remotely on a fixed-term contract basis until the end of 2026, the Demand Generation Marketing Specialist will execute and optimize multichannel campaigns using Marketo and Salesforce, focusing on driving pipeline and revenue growth in the EMEA markets.

Key responsibilities

• Build and execute multichannel marketing campaigns, including emails and nurture programs
• Manage audience segmentation and ensure data accuracy for effective campaign execution
• Monitor and analyze campaign performance, providing insights to improve ROI and pipeline contribution

Required qualifications

• Approximately 2+ years of experience in B2B SaaS demand generation or digital marketing
• Hands-on experience with marketing automation and CRM platforms, preferably Marketo and Salesforce
• Familiarity with AI, MarTech, analytics, or reporting tools
• Bachelor's or postgraduate degree in Marketing, Business, STEM, or a related field preferred
• Strong project coordination and organizational skills