Demand Generation Program Manager

Job Summary

Focused on driving expansion and cross-sell demand within existing customer accounts, the full-time remote Demand Generation Program Manager will manage lifecycle demand generation programs across multiple channels, leveraging AI to automate workflows and enhance marketing effectiveness.

Key responsibilities

• Own and execute customer lifecycle demand generation programs to foster expansion and cross-sell opportunities
• Support and enhance marketing initiatives across various channels, including paid, email, events, and web
• Build and implement AI-driven workflows to automate program execution and improve operational efficiency

Required qualifications

• 5+ years of experience in demand generation, growth marketing, or lifecycle marketing within a B2B software company
• Demonstrated ability to run programs across multiple marketing channels with measurable pipeline results
• Experience in marketing to existing customers, focusing on expansion and cross-sell initiatives
• Hands-on experience with AI tools for automation and workflow optimization in marketing
• Strong program management skills with a proven track record of timely delivery and proactive communication