Demand Generation Senior Manager

Job Summary

A company is looking for a Senior Manager, Demand Generation.

Key Responsibilities:

• Develop marketing plans and goals for targeted accounts and contacts
• Design and execute Account Based Marketing initiatives to meet pipeline requirements
• Execute and optimize marketing programs including email, webinars, paid acquisition programs, and more

Required Qualifications:

• Bachelor's Degree in Marketing (or related field)
• 5+ years of experience leading account based marketing digital campaigns on a global scale
• Strong understanding of attribution models, ABM digital ad and reporting platforms, and programmatic display
• Experience with Salesforce and marketing automation tools like Hubspot
• Proven ability to meet and/or exceed OKRs (Objectives & Key results)