Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to enhance and execute marketing campaigns.

Key Responsibilities

• Drive pipeline impact by creating and executing campaigns that generate leads and MQLs
• Run data-driven experiments to improve campaigns and processes
• Project manage and execute webinars, direct mail, and email campaigns to accelerate opportunities

Required Qualifications

• 2+ years of experience in B2B marketing, focusing on demand generation in a SaaS environment
• Familiarity with marketing and sales technologies such as Marketo and Salesforce
• Strong analytical skills to assess campaign performance metrics
• Bachelor's degree in Marketing, Business, or a related field
• Strong project management skills with the ability to manage multiple projects simultaneously