Demand Generation Specialist

Job Summary

A company is looking for a Demand Generation Specialist to lead awareness and interest generation programs for qualified prospects.

Key Responsibilities

• Develop and execute integrated demand-generation campaigns across various channels
• Plan, write, and optimize engaging content to attract the target audience
• Manage paid budgets and campaign optimization to maximize ROI and report on performance metrics

Required Qualifications

• 3+ years of experience in demand generation or digital marketing, preferably in a B2B environment
• Strong command of SEO, paid search, paid social, and analytics tools
• Deep understanding of acquisition economics and cost management
• Experience with cross-functional collaboration and data interpretation
• Bonus: Experience in PR, media, or influencer outreach